A Gallup poll conducted in 2015 found that a full-time American employee is 47 hours (or nearly 6 days in a week), and they usually have only 19 minutes to read.
So imagine this: what if it was possible to take those 19 minutes of reading the time and give them the best of their knowledge? Can this be a digital publishing company? The Blinkist app does exactly that. Launched in 2013, the app offers 15 minutes or fewer versions of bestselling books. Blinkist has more high-powered summaries of insights from over 2,000 must-read nonfiction books. 2 million people are reading every day with the Blinkist app, and more are discovering it every day. Why are so many people in love with this little reading app? Here are 5 of our favorite causes.
1. Backed By Science:
We are able to get the information you can trust. And sort through the nearly 2,200,000 books to find the best nonfiction books out there. Then, our subject specialists, writers, and editors determine the key ideas from each of these hand-selected books and transform them into smart, useful summaries of insights and lovingly polish and refine until they are nothing but the most important elements of the author's main ideas We do the filtering for you, then we share that ideas with you the way your dream-friend would. Better yet, our content is scientifically formulated with brain-based learning to be memorable and clear. This also means that it's easy to learn wherever, whenever you have a moment-just pick up where you left off, and use the sound to learn if you're suddenly on the move. Even Blinkist's in-app reader was designed to be easy on the eyes and pleasing to the brain. Plus, Blinkist is designed to tailor itself to you: as you start reading, favoring, and highlighting with Blinkist, the app will face new titles you'll love.
2. The Learners
We recently reached 2 million in our community of learners, and they were surprised at us. They are grandmothers in Northern England and entrepreneurs in Brazil; They're students in Finland and HR managers in Southeast Asia. They're entrepreneurs (and moms!) In New York City and they're teachers perched on Himalayan mountaintops. All kinds of people use the Blinkist app to make their best selves, so when you sign up for Blinkist, you are joining the world of thirst for knowledge and are committed to making the most of their time and talent by their minds. And you can meet each other, too! We now have a Facebook group of smart, curious Blinkist learners suggesting books, sharing advice, and swapping their success stories and advice for when the going gets tough.
3.Audio
Do you know best when someone talks you through it? Turns out today, most other busy, bright people do, too! During our first two years of making Blinkist, the audio versions of our books-in-blinks were the number one most requested feature. And so we made it happen. Now, it's easy to keep learning in the car, to the beach, on a run, or wherever else you're going. If you do not have the time to read, you will not be able to read it, but it is still possible. Lots of our users love the music because of our narrators, all of the real people from around the world, have been trained to deliver an intensive audio learning experience.
4. Real People
Do you wish that you had a super smart friend who would share the fascinating things they read about with you? Now you do it! We come from 21 countries and have a collection of degrees and experience that run from the former hadron collider operator to the literature professor to museum docent to mathematician. We're people who care deeply about learning and getting to the bottom of the big ideas that matter-in every subject. We read every book ourselves, we write every book-in-blinks, and we edit and record each single pack of key insights. We're people-not bots-and we want to think that this shows in the care and how much our community trusts us. It takes a minimum of 7 people to make a book-in-blink, which means you never have to question its quality, or it's been carefully checked out.
5. The Innovation
Blinkist makes it possible to discover new thinkers and ideas that keep learning every day, and take some of the tips to become a better citizen. As the world gets faster and faster, we'll keep on making it easy and enjoyable to read and learn back into every single day. We'll go where the best ideas are-whether that's books, articles, podcasts, or other media-and bring them to you. You can count on it.
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